Wolfpack Restaurant Map

Wolfpack Hospitality Group is a client we’ve collaborated with on a variety of projects, and this custom marketing map was designed to bring all four of their San Diego locations together in one engaging piece. It was especially fun to take the creative direction through a hand-drawn sketching phase before moving into the illustration process, as it gave us the opportunity to pivot, explore more possibilities, and develop a design that felt more personal to the vision we wanted to achieve.

Featuring Cove House, Shore Rider, Dough Momma Pizzeria, and The Cordova Bar, the map highlights the neighborhoods each concept is rooted in while making it easy for guests to explore them all. We turned the map into an interactive experience by creating a “food trail” that encourages guests to visit each location with a 10% discount incentive. To make it even more fun and family-friendly, the map also doubles as a coloring page, perfect for kids or anyone feeling creative. On the back, each location is showcased with its logo, a short description and QR code to the menu, and social media links, making it a practical and memorable marketing tool that promotes all four Wolfpack restaurant locations at once.