Our team was tasked with redesigning the menu for Shore Rider, an upbeat beachfront restaurant in La Jolla, CA. We incorporated iconic local scenery, their brand colors, and a fresh, approachable aesthetic. After outlining the project scope and clarifying which elements were open to creative direction, we spent about a month developing the new look. As their menu items evolved, we explored multiple layout options to keep the text organized and easy to navigate while establish