Shore Rider Menu Redesign

Our team was tasked with redesigning the menu for Shore Rider, an upbeat beachfront restaurant in La Jolla, CA. We incorporated iconic local scenery, their brand colors, and a fresh, approachable aesthetic. After outlining the project scope and clarifying which elements were open to creative direction, we spent about a month developing the new look. As their menu items evolved, we explored multiple layout options to keep the text organized and easy to navigate while establishing clear hierarchy. We also created custom illustrations inspired by the local area while avoiding seafood-focused themes at their request. Feedback has been incredibly positive, and the restaurant has since requested additional branded content that matches the new menu. This project highlights the branding and graphic design services we offer for restaurants in San Diego.

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